Exclusive UK import and distribution rights for the complete Satya range by Shrinivas Sugandhalaya LLP of Mumbai — including the legendary Nag Champa, Super Hit and over 140 products.




Satya Incense was established in 1964 by Shri K.N. Satyam Setty through Shrinivas Sugandhalaya (BNG) LLP of Mumbai, India. That same year, the iconic Nag Champa fragrance was formulated — going on to become the most commercially successful incense blend ever created, and India's largest incense export.
What sets Satya apart is the commitment to the traditional masala hand-rolling technique. While many manufacturers have moved to machine production, Satya continues to employ three generations of predominantly female, highly skilled artisans who hand-roll each stick using natural extracts, resins, aromatic powders, oils and honey.
All products carry green certification, use recyclable packaging, and comply with IFRA and EU REACH standards — ensuring full regulatory compliance for the UK market.
The full Satya wholesale catalogue is available to UK trade customers — from the legendary Nag Champa to backflow cones, competitive series and beyond.
The world's most iconic incense. Hand-rolled masala sticks in the unmistakable blue box. Available in multiple sizes from 15g to bulk packs.
View Products →An extensive range of popular fragrances at competitive trade pricing. Strong sell-through and excellent margins for retailers.
View Products →Curated multi-fragrance combo packs — perfect for retail display and impulse purchases. Great variety for customers to discover new scents.
View Products →Rich, exotic eastern fragrances inspired by traditional Indian aromatics. Deep, complex scent profiles that appeal to discerning buyers.
View Products →Pure, naturally derived fragrances for the eco-conscious consumer. Clean-burning, hand-rolled from plant-based ingredients.
View Products →Backflow cones create a mesmerising cascading smoke effect. A trending product category with high visual appeal.
View Products →Traditional dhoop cones in a range of signature Satya fragrances. Compact, easy to display and popular across all retail sectors.
View Products →Value-for-money incense sticks that deliver quality Satya fragrance at an accessible price point. Ideal for high-volume retail.
View Products →Artisan incense celebrating traditional Indian craftsmanship. Unique packaging and presentation for specialist retailers and gift shops.
View Products →Nag Champa-inspired fragrance blends from the Tulasi line. Complementary products to the core Satya range for expanded shelf offerings.
View Products →High-quality, hand-rolled masala incense cones from Shrinivas Sugandhalaya, designed to create a cascading, downward smoke effect in specialized burners
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Partnering with us means you're buying from the only company with exclusive UK import and distribution rights for Satya incense — guaranteed authentic product, full compliance, and UK-based support.
Sole UK import and distribution rights for Satya by Shrinivas Sugandhalaya LLP of Mumbai. Guaranteed authentic product direct from the manufacturer.
CLP labelling, safety data sheets, REACH registration and IFRA compliance all handled. Sell with complete confidence in the UK market.
Stock held in UK distribution centres. No import delays, no customs headaches. Fast, reliable supply. We also export to the Europe.
Flexible minimum order quantities and reorder volumes. Manage cash flow effectively while maintaining a comprehensive Satya offering.
Globally certified vegan by BeVeg. Hand-made by skilled adult artisans for fair wages. Green certified with 100% recyclable packaging.
The world's most recognised incense brand with strong consumer loyalty and repeat purchases. Outstanding margins and low-risk inventory.
Distributed exclusively in the UK by Stamford London — the UK's only importer wholly focused on incense manufacturing and distribution. Over 20 years of partnership with Shrinivas Sugandhalaya LLP.

Ready to stock the world's most iconic incense brand? Apply online for a trade account and our team will be in touch to get you set up with access to the full Satya wholesale range.